Saturday 14 June 2014

Way to Promote Your Websites

How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a checklist of more items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you’ve never heard of. Of course, a great deal has been written about this. You’ll find many articles about website promotion on our site.
This article is designed to introduce you to website promotion — getting consumers to come to your website. It gives you the basic information, which you can then explore through links to other resources, many of them free. As one of our most popular articles, this was revised most recently on April 19, 2011.
While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques.

Search Engine Strategies

Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called “search engine optimization,” abbreviated as SEO.

Linking Strategies

Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the quantity and quality of incoming links. All links aren’t all equal. Links from trusted, popular sites help your site rank higher than links from lower traffic sites. You’ll find articles on linking strategies on our site.

Social MediA STRATEGIES

Our next type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. Don’t be upset if the distinctions between types of social media tend to blur. Social media help promote your site by sending direct traffic, producing links to your site, and generating awareness. The subject is too diverse to go into detail here. You can learn more in our social media articles on this site.

Traditional Strategies

Just because “old media” strategies aren’t on the Internet doesn’t mean they aren’t effective. A mixed media approach can be very effective.

Email Strategies

Don’t neglect email as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited emails without permission to people with whom you have no relationship. Many countries have anti-spam laws.
I’ll mention just a few important elements here. You can learn more from our articles on email marketing.

Miscellaneous Strategies

Here are a couple of strategies that don’t fit elsewhere.

Paid Advertising Strategies

None of the approaches described above is “free,” since each takes time and energy. But if you want to grow your business more rapidly, there comes a point when you need to pay for increased traffic. Advertising is sold in one of three ways: (1) traditional CPM (cost per thousand views), (2) pay per click (PPC), and (3) pay per action (PPA) or cost per action (CPA) approaches. Examples of the latter are affiliate program and lead generation programs. Banner ads get such a low click-through rate (0.2%) that I don’t recommend paying much for them. Banner ads typically cost about 50 to $1 per thousand page views, except on targeted sites.  Do some small tests first to determine response. Then calculate your return on investment (ROI) before spending large amounts.

Summary

Whew! That’s it. We certainly haven’t exhausted ways to promote your site, but these will get you started. To effectively market your site, you need to spend time adapting these strategies to your own market and capacity. Right now, why don’t you make an appointment to go over this checklist with someone in your organization? Make this Checklist jump-start for your new Internet marketing strategy.

Tuesday 10 June 2014

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Thursday 5 June 2014

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Friday 30 May 2014

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